SeriousFun
New website for a non-profit organization to showcase impact and drive engagement with donors, volunteers, and families worldwide.
The Challenge
As SeriousFun prepares to celebrate the 100th anniversary of Paul Newman’s birth, the organization sought to amplify its mission and share its transformative impact with the world. The goal was to create a digital platform that conveys the depth and breadth of SeriousFun’s work—showcasing its global network of camps, the life-changing experiences they provide, and the ripple effects of their programs on families, communities, and beyond.
The new website needed to inspire action by highlighting heartfelt stories of campers, volunteers, and donors. It was designed to invite engagement, whether through volunteering, forming partnerships, or contributing financially. The challenge was not just to tell stories but to create a space where visitors could feel connected to the mission and see how they could become part of something truly meaningful.
Our Approach
Redesigning SeriousFun.org meant crafting a digital experience that reflects its role as a trusted nonprofit and a joyful community changing children’s lives. The goal was to design a site that feels welcoming and inspiring while maintaining a professional tone.
We started with user research to understand the unique needs of SeriousFun’s audiences: families, donors, volunteers, and partners. These insights guided our design and navigation choices, ensuring every visitor could find what they needed effortlessly. Parents can now explore camp programs and register their children, donors can see the impact of their contributions, and volunteers can connect with meaningful opportunities.
The design blends bright, uplifting visuals with clean typography and structured navigation to create an engaging and professional atmosphere. Motion design and storytelling transform key pages like “Why Camp?” into immersive experiences, turning information into an emotional connection that inspires action.
By focusing on user journeys, we built a platform that seamlessly integrates function and emotion, inviting visitors to engage with SeriousFun’s mission and take part in its life-changing work.
Summary
The redesigned SeriousFun.org inspires engagement by showcasing the organization’s impact, sharing transformative stories, and offering an intuitive user experience. It serves as a gateway for families, volunteers, and donors to connect with SeriousFun’s mission and drive meaningful change.
Dizzain sets an extremely high bar for vendor performance in terms of industry expertise and customer care!
Dizzain sets an extremely high bar for vendor performance in terms of industry expertise and customer care!
I have been impressed with so many elements of the work the team at Dizzain has done for us that it is hard to narrow this answer down to only one thing; that should, itself, speak volumes about how much we value their support. However, what impresses us the most about working with them is their ability to really listen to our challenges, thoughts and come back to us with solutions that make OUR ideas even BETTER.
Nicole Lyons
Senior Manager at SeriousFun Children’s Network