Prellis
Biologics
Branding and Headless Website Development for Biotech Company.
The Challenge
Prellis Biologics needed a comprehensive rebranding to reflect their transition from on-demand bioprinting of lymph node organoids to research and discovery of antibodies for pharmaceutical drug development.
This shift required a new value proposition, market repositioning, and effective communication of their complex technology. The company also needed a sophisticated website that could attract high-value partnerships while accurately representing their technological capabilities. The website needed to effectively explain their proprietary EXIS™ platform and AI-enhanced screening process to both scientific and non-scientific audiences.
Branding, Website Design, and Headless CMS integration in 3 months? We did it!
New Branding
We conducted a comprehensive Brand Building Workshops to reposition Prellis Biologics.
This process involved market analysis, development of proto-personas, and definition of brand core elements. We established core values of collaboration, innovation, human-centricity, and transformation. The workshop resulted in a new visual identity, including a new logo, color palette, and typography, as well as a comprehensive brand messaging framework that effectively communicated Prellis’s shift to therapeutics and positioned them as leaders in AI-driven drug discovery.
Technology Visualization
Our challenge was to transform the complex workings of the EXIS platform into an accessible, visually compelling narrative.
We began by thoroughly understanding the science through multiple sessions with key stakeholders. Starting with black-and-white concept art, we gradually built up a visual language for Prellis’s microscopic world, ensuring scientific accuracy at every step. The final result was a dynamic, engaging visualization that effectively communicated Prellis’s innovative process to both technical and non-technical audiences.
Website
We built a sophisticated website using Sanity CMS, ensuring intuitive administration and easy content management.
The website features a detailed scrollytelling Technology page that guides users through each step of the antibody discovery process.
A key feature of the website is a complex WebGL animation that visually demonstrates how Prellis identifies essential antibodies from human immune diversity. We also incorporated performance optimization techniques such as code splitting, image optimization, and server-side rendering to ensure fast load times and smooth interactions.
The Result
The new branding and website effectively position Prellis Biologics as a leader in therapeutic antibody discovery.
The project has received positive feedback for its timely execution, clear communication, and exceptional quality of deliverables. The new website has become a cornerstone of client presentations, allowing Prellis to quickly convey the sophistication of their platform even to non-technical audiences, thus attracting high-value partnerships and significantly enhancing user engagement.
I’m very pleased with their team’s ability to accommodate.
Dizzain excelled in both creative design and web development. They translated our complex science into engaging visuals while building a sophisticated, high-performance website. Their expertise in advanced features like WebGL and scrollytelling has significantly elevated our digital presence.
Alex Steiner
VP & Head of Business Development at Prellis Biologics