Mergers and Acquisitions

Platform Migration from Brightspot to WordPress

Upon acquiring Mergers & Acquisitions, the objective was clear: to rejuvenate the website and amplify user engagement. While the existing platform, Brightspot, had been functional, it lacked the contemporary flair the client desired. Their prior experience with WordPress, combined with its adaptability and widespread acclaim, solidified it as the chosen platform.

In-depth Development and Design:

Our involvement spanned both front- and backend development. WordPress, being the content hub, was our starting point, which also housed the customer database. We crafted a backend tailored for editors, facilitating seamless content publishing, encompassing images, videos, and text. Our comprehensive UX research laid the foundation for a UI that seamlessly elevates user experience.

Subscription Management with Restrict Content Pro:

To manage and protect subscription-based content, we integrated the Restrict Content Pro system. This ensured exclusive access to premium content for active subscribers, while still offering select free articles to engage potential subscribers.

From Concept to Creation: Charting the Journey of UX+UI design.

Seamless Content Migration

In our journey with Mergers & Acquisitions, we faced the mammoth task of migrating over 22,000 articles from the past two decades.

Understanding the intricacies of such a vast content migration, we initiated the process promptly.

Our strategy involved leveraging a GraphQL API for data extraction. We then batch-processed this data into a temporary datastore and crafted a script to adapt the content for WordPress.

To ensure the legacy content retained its essence, we developed both Gutenberg and Non-Gutenberg templates. Despite the cyclical challenges of content migration, our proactive approach ensured a timely and successful launch.