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Featured E-Commerce WordPress

Create Comfort

Digital transition: From brick-and-mortar to automated e-commerce.

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Project length

Feb. 2021 – Jan. 2022

Main tools

WooCommerce
AWS
SEO
API
Data Management
DevOps

About Create Comfort

Create Comfort started as a brick-and-mortar furniture store operating out of Brooklyn, NY, and serving customers in the tri-state area.

The business was growing, and the owners decided it was time to expand into e-commerce to increase their reach. Dizzain was a natural choice for such a task, of course.

The website has everything one might expect from a well-executed WooCommerce furniture sales site. It features product categories, highlighted products, detailed product descriptions, payment processing through Stripe, and a white-glove delivery service.

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The Challenge

What makes this project especially intriguing is the system’s functionality behind the scenes. Create Comfort, as a business, maintains a minimal inventory.

Instead, they showcase the catalog provided directly by the manufacturers and channel orders through these manufacturers and fulfillment partners.

Given that the product catalog comprises thousands of items, manually updating products on the website was impractical.

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From Concept to Creation: Charting the Journey of UX+UI design.

Automated Inventory Breakthrough

Dizzain was tasked with devising an automated method to extract product information from the vendors’ catalogs and to keep the inventory current based on product/variation availability.

This challenge was multifaceted: the company collaborated with six furniture vendor partners, with the potential for more partners in the future. None of these partners provided an API or a straightforward method to extract the required data.

Consequently, our team developed a series of automated scripts that, with full vendor approval, regularly parsed vendor websites. This process extracted updated product information, including new models and variations (e.g., finishes), and identified products that were discontinued and no longer available for sale.

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Summary

This allows the owners to concentrate on providing exceptional customer service and marketing.